Training was based on these principles:

1) CONSIDER : How to select a CBT destination, build trust and assess potentials; 

2) CONCEIVE : How to shortlist and design marketable experiences and programs; 

3) CRAFT : How to build local capacity to welcome tourists and offer tourism services; 

4) CONNECT : How to build trusting marketing partnerships and business linkages; 

5) CONSERVE : How to sustain and build on this work, after the project finishes. 

Each section is divided into 5 subsections: describing actions taken during the project.

Each sub-section is organised under 3 headings: 

I. What’s the issue? A brief explanation of why this step is important; 

II. In the field : tools and processes which our team used during the project; 

III. Be prepared : insights into potential challenges or obstacles.